Back Arrow
From the blog

Top 8 B2B Client Service Trends to Watch in 2024

The development market today feels like a race - each lap is quicker, and one wrong move can cost you. In this race, excellent client service can either add extra points or lead to a loss dot to high competition.

Tatiana Golovacheva

Client Services Director

AI and other technologies have become new tools that allow you to maintain speed, 24/7 availability, and high-level multitasking. But the main challenge for companies is balancing carefully between technology and humanity.

Here are the top 8 trends that we are observing in B2B customer service in 2024:

Investment in technology

AI, big data, and chatbots are tools that can transform business processes and boost performance. Big data analysis helps create individual offers and recommendations.

At ByteMinds, we strive for maximum efficiency by adopting the latest technologies in our web projects, keeping up with industry trends. For example, to enhance efficiency, we use modern tools like Headless CMS and Next.js, which boost development speed and quality. These tools allow frontend developers to work independently of the backend, enabling faster changes and a better user experience compared to traditional CMS systems.

Human factor

Don’t forget about the human factor. Automation is great, but there is no substitute for live client communication.

We prioritise account directors in fostering long-term relationships with our clients. They serve as strategists, psychologists, and field experts. Their empathy, listening skills, and tailored solutions are key to our client service.

Quick response

Quick response times have become critical in client service. Companies are implementing systems that allow them to quickly respond to requests and provide solutions.

Even when we don’t have an immediate answer, we keep clients informed and follow up with the necessary details, ensuring they don’t feel ignored. For support projects, we strictly follow our SLA, especially in critical client situations.

Proactivity

Rather than waiting for clients to report issues, companies strive to anticipate their needs and offer proactive solutions.

We conduct client interviews to understand their processes, goals, values ​​, and pain points.As part of the AM service, we include proactive support hours and monthly monitoring, offering recommendations to improve client websites or products.

The Rise of Video Content

Video content is gaining popularity, offering a clear way to showcase products and build a stronger emotional connection with clients. Short-form videos appeal to modern users who prefer bite-sized content.

We record demo videos to update clients on project progress, allowing them and their teams to watch at their convenience and then provide feedback. Rather than extensive documentation, we often use video demos or client meetings to showcase the functionality.

Mindful Consumption

Clients are becoming more focused on eco-friendly business practices, giving companies with social responsibility an edge. 

We prioritise the environment and build websites with modern technologies that are faster,  more cost-effective, and resource-efficient (from computers to electricity).

Subscription model

The trend towards a subscription model for services allows you to build long-term relationships and make additional sales in the process.

We’ve long embraced the subscription model, offering dedicated teams for set project periods.  This allows clients to scale their projects based on needs without expanding internal teams. Our “Pay as you go” model lets clients scale teams up or down, minimising risks.

Personalisation

One of the trends in customer and client service that has not lost its position for many years is personalisation.  We believe this is no longer just a trend, but a core part of our company’s approach and account management, essential to being recognized as a true service company that stands apart from others.

Personalisation is especially critical during the sales process as clients vary in technical expertise and business understanding, requiring a flexible and individual approach. It is important to speak the client's language. For example, presentations for technical directors differ from those for CEOs, with the former focusing on tech and the latter on business results. 

At the sales stage, we perform an audit and provide recommendations. After thorough research, we create a roadmap for website development and suggest the best architecture and technologies.

We work with both digital agencies and direct clients, each with unique needs. This requires flexibility in our services, such as customised reporting, individual payment plans, personal consultations with our experts, or workshops on new technologies.

We also recommend that clients personalise their web services and websites. By conducting user research and segmenting the user base, you can determine the right content for each group. For example, we had a tourism website project, the same content was shown to all users. We advised tailoring the content based on user interests and seasonality, which led to an increase in conversion rates.
Conclusion

Modern marketing research shows that increasing client loyalty by just 5% can lead to a 25-95% profit boost. This is why we constantly improve, training our team in the latest technologies  to respond quickly to client needs and deliver greater value.

At the same time, we recognize that behind every business there are people who need a personalised approach. Each client has a unique story, and our goal is not just achieving business results, but fostering long-term, trusting relationships.

It's easy to start working with us. Just fill the brief or call us.

Find out more
White Arrow
From the blog
Related articles

Assessing Algorithm Complexity in C#: Memory and Time Examples

Anton Vorotyncev

Today, we will talk about assessing algorithm complexity and clearly demonstrate how this complexity affects the performance of the code.

.NET

8 Non-Obvious Vulnerabilities in E-Commerce Projects Built with NextJS

Dmitry Bastron

Ensuring security during development is crucial, especially as online and e-commerce services become more complex. To mitigate risks, we train developers in web security basics and regularly perform third-party penetration testing before launch.

Next.js
Development

How personalisation works in Sitecore XM Cloud

Anna Bastron

In my previous article, I shared a comprehensive troubleshooting guide for Sitecore XM Cloud tracking and personalisation. This article visualises what happens behind the scenes when you enable personalisation and tracking in your Sitecore XM Cloud applications.

Sitecore

Server and client components in Next.js: when, how and why?

Sergei Pestov

All the text and examples in this article refer to Next.js 13.4 and newer versions, in which React Server Components have gained stable status and became the recommended approach for developing applications using Next.js.

Next.js

How to properly measure code speed in .NET

Anton Vorotyncev

Imagine you have a solution to a problem or a task, and now you need to evaluate the optimality of this solution from a performance perspective.

.NET

Formalizing API Workflow in .NET Microservices

Artyom Chernenko

Let's talk about how to organize the interaction of microservices in a large, long-lived product, both synchronously and asynchronously.

.NET

Hidden Aspects of TypeScript and How to Resolve Them

Dmitry Berdnikov

We suggest using a special editor to immediately check each example while reading the article. This editor is convenient because you can switch the TypeScript version in it.

TypeScript

Troubleshooting tracking and personalisation in Sitecore XM Cloud

Anna Gevel

One of the first things I tested in Sitecore XM Cloud was embedded tracking and personalisation capabilities. It has been really interesting to see what is available out-of-the-box, how much flexibility XM Cloud offers to marketing teams and what is required from developers to set it up.

Sitecore

Mastering advanced tracking with Kentico Xperience

Dmitry Bastron

We will take you on a journey through a real-life scenario of implementing advanced tracking and analytics using Kentico Xperience 13 DXP.

Kentico
Devtools

Why is Kentico of such significance to us?

Anastasia Medvedeva

Kentico stands as one of our principal development tools, we believe it would be fitting to address why we opt to work with Kentico and why we allocate substantial time to cultivating our experts in this DXP.

Kentico

Where to start learning Sitecore - An interview with Sitecore MVP Anna Gevel

Anna Gevel

As a software development company, we at Byteminds truly believe that learning and sharing knowledge is one of the best ways of growing technical expertise.

Sitecore

Sitecore replatforming and upgrades

Anastasia Medvedeva

Our expertise spans full-scale builds and support to upgrades and replatforming.

Sitecore

How we improved page load speed for Next.js ecommerce website by 50%

Sergei Pestov

How to stop declining of the performance indicators of your ecommerce website and perform optimising page load performance.

Next.js

Sitecore integration with Azure Active Directory B2C

Dmitry Bastron

We would like to share our experience of integrating Sitecore 9.3 with the Azure AD B2C (Azure Active Directory Business to Consumer) user management system.

Sitecore
Azure

Activity logging with Xperience by Kentico

Dmitry Bastron

We'll dive into practical implementation in your Xperience by Kentico project. We'll guide you through setting up a custom activity type and show you how to log visitor activities effectively.

Kentico

Interesting features of devtools for QA

Egor Yaroslavcev

Chrome DevTools serves as a developer console, offering an array of in-browser tools for constructing and debugging websites and applications.

Devtools
QA

Kentico replatforming and upgrades

Anastasia Medvedeva

Since 2015, we've been harnessing Kentico's capabilities well beyond its core CMS functions.

Kentico

Umbraco replatforming and upgrades

Anastasia Medvedeva

Our team boasts several developers experienced in working with Umbraco, specialising in development, upgrading, and replatforming from other CMS to Umbraco.

Umbraco

Sitecore Personalize: tips & tricks for decision models and programmable nodes

Anna Gevel

We've collected various findings around decision models and programmable nodes working with Sitecore Personalize.

Sitecore

Fixed Price, Time & Materials, and Retainer: How to Choose the Right Agreement for Your Project with Us

Andrey Stepanov

We will explain how these agreements differ from one another and what projects they are suitable for.

Customer success

Enterprise projects: what does a developer need to know?

Fedor Kiselev

Let's talk about what enterprise development is, what nuance enterprise projects may have, and which skills you need to acquire to successfully work within the .NET stack.

Development

Headless CMS. Identifying Ideal Use Cases and Speeding Up Time-to-Market

Andrey Stepanov

All you need to know about Headless CMS. We also share the knowledge about benefits of Headless CMS, its pros and cons.

Headless CMS

Dynamic URL routing with Kontent.ai

We'll consider the top-to-bottom approach for modeling content relationships, as it is more user-friendly for content editors working in the Kontent.ai admin interface.

Kontent Ai
This website uses cookies. View Privacy Policy.