unblocking digital marketing strategy roadmap with migration to Xperience by Kentico

The primary objectives were not only to create a website that incorporated the new brand and visual identity of the previous NAIS site, but also to address some of the issues with the previous architecture built on Kentico 13. Such as:

• To be up-to-date with the latest technology and security standards. Kentico 13 requires manual security patching and may not meet the latest compliance standards without custom work. XbyK offers enterprise-grade security with ISO 27001/SOC 2 compliance, continuous patching, and built-in WAF/DDoS protection. Kentico 13 can expose organizations to security risks if not diligently maintained, while XbyK provides proactive, out-of-the-box security.

• Improved performance and scalability. Kentico 13's monolithic architecture can cause performance limitations under high traffic. In contrast, XbyK is designed for cloud-native scalability. Consequently, Kentico 13 may struggle during traffic spikes, while XbyK handles growth efficiently.

• Marketing automation and content management. Kentico 13 is built for traditional web content management, with limited native support for headless or multichannel delivery. XbyK features a Content Hub for centralized content and supports hybrid headless delivery (e.g., web, email, mobile apps). This provides advanced features for personalized customer experiences and improved marketing automation. This will help NAIS to create a marketing strategy for the next few years, and even after the official release, the website can be refined by following the new XbK capabilities included in this DXP platform's development roadmap.