Case studies

Freedom Football Manager: Football League Digital Transformation

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QJ League approached us with their vision to solve a key problem: the lack of a structured training and progress-tracking system that often led to the stagnation of promising young athletes. Their idea was to create a specialized product to address this gap.

The product’s concept was not just to provide coaches with an interface for managing training sessions, but also to systematically develop young players in Kazakhstan. The ultimate goal: consistently preparing young athletes for Kazakhstan’s youth and junior national teams.
Project
The TASK

The primary objective was not simply to provide coaches with a digital tool for creating and managing trainings; it was essential to unify and systematise the entire process. To achieve this, we assisted the client in developing a product strategy and vision. The new system will not only enable the tracking of player progress but will also provide transparent oversight of the coaches' work. We built the training process using existing programmes as a foundation, developing structured cycles from them and implementing the functionality for flexible schedule creation.

The product is currently used by 54 teams, with over 500 players on the platform every week!

Project features
Training Planning

The service includes an extensive database of drills and training sessions, developed by the league’s analysts. With it, coaches can:
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• Create custom training sessions.
• Use pre-built exercises from the database or adapt them as needed.
• Easily search and filter exercises (by type or difficulty) and bookmark them for quick access.
• Choose from suggested suitable playing styles (e.g., ball control, pressing) based on selected phases of play.
• Dynamically adjust tactics and training plans as the team progresses.

Smart Exercise Recommendations:

The built-in exercise library offers a wide range of expert-designed options. Trainers can now select exercises by type and complexity, use ready-made training sessions, or add their own unique workouts to the database. These can all be personalised based on a coach's specific preferences and experience. In this way, we have met a key project objective: to make training planning straightforward for trainers while simultaneously improving quality through the use of new, structured programmes.

    Project features
    Analytics & Reporting

    Player and league management reports are fully integrated. This allows for a comprehensive assessment of the team's development process, provides the league management with full transparency across all operations, and facilitates the search for new talent and future stars.

    Key Features:
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    • Reports track achievements, challenges, and overall training efficacy.
    • Analysts provide evaluations to help coaches refine their methods.
    • Attendance, participation, and performance metrics help coaches adjust future plans.

    Time-saving features

    The system features a tool that quickly converts information from the interface into visually consistent PDF training sheets. These include all necessary information such as exercise order, timing, and required equipment. Trainers can print these plans to use as paper journals directly on the field, which is especially valuable for those who prefer physical copies.

    A convenient built-in calendar allows for the clear creation of training schedules and timetables for all service participants.

      details

      Architecture

      We designed the service architecture to scale seamlessly over the next two years as the number of teams, coaches, and players in the league grows. The system is also built to accommodate potential adoption by other leagues in Kazakhstan and abroad.

      Backend

      Since the system handles a moderate load, we chose a classic monolithic architecture for the backend, built with Nest.js, TypeScript, Sequelize, PostgreSQL, and Minio. Resource-intensive operations, such as PDF generation for training plans and logs, were handled by a separate microservice.

      Frontend

      We developed the frontend as a single-page application (SPA) using React, Next.js, and TypeScript. To accelerate the launch, we used the Ant Design component library and customized it to fit project requirements.For backend access, we used the Hey API library to generate client code based on OpenAPI specifications, automatically generated from the backend codebase.

      What impressed us most was the team's deep domain understanding.

      Byteminds delivered the project on time, met the goals, and showed great attention to our feedback. The team demonstrated a solid understanding of the project's objectives and communicated transparently with us.

      Yuri Voropaev
      Director, Freedom QJ League
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