Case studies

Freedom Football Manager: Automating the Training Process

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Freedom QJ League. This Kazakh youth football league is dedicated to developing young football talent in Kazakhstan and enhancing the reputation of Kazakh footballers on the global stage.

QJ League approached us with their vision to solve a key problem: the lack of a structured training and progress-tracking system that often led to the stagnation of promising young athletes. Their idea was to create a specialized product to address this gap.

The product’s concept was not just to provide coaches with an interface for managing training sessions, but also to systematically develop young players in Kazakhstan. The ultimate goal: consistently preparing young athletes for Kazakhstan’s youth and junior national teams.
Project
TASK DESCRIPTION

The first stage of development was product design. We delivered a comprehensive product vision, including prototypes, a clearly defined tech stack, and interface designs. Each system feature was broken down into smaller components, after which we developed a timeline roadmap and aligned it with the client’s goals.

After approval, we optimized workflows to ensure convenience for both our team and the client. We implemented shorter sprint cycles — one week instead of two — while maintaining all necessary artifacts.

The client acted as the product owner, regularly syncing with us to clarify their vision and guide development.

details

Architecture

We designed the service architecture to scale seamlessly over the next two years as the number of teams, coaches, and players in the league grows. The system is also built to accommodate potential adoption by other leagues in Kazakhstan and abroad.

Backend

Since the system handles a moderate load, we chose a classic monolithic architecture for the backend, built with Nest.js, TypeScript, Sequelize, PostgreSQL, and Minio. Resource-intensive operations, such as PDF generation for training plans and logs, were handled by a separate microservice.

Frontend

We developed the frontend as a single-page application (SPA) using React, Next.js, and TypeScript. To accelerate the launch, we used the Ant Design component library and customized it to fit project requirements.For backend access, we used the Hey API library to generate client code based on OpenAPI specifications, automatically generated from the backend codebase.

Project features
Training Planning

The service includes an extensive database of drills and training sessions developed by the league’s analysts. Coaches can:
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- Create custom training sessions or microcycles (a series of sessions with specific objectives).
- Use pre-built exercises from the database or adapt them as needed.
- Easily search, filter (by type/difficulty), and bookmark exercises for quick access.

The system also enables interactive mapping of training processes based on modern methodologies.

Key Features:

• Built-in logic helps coaches select drills and tactics based on predefined parameters.
• A decision tree automatically filters irrelevant options, retaining only those matching the current gameplay phase and team objectives.
• The system suggests suitable playing styles (e.g., ball control, pressing) based on selected phases.
• Tactics and training plans can be dynamically adjusted as the team progresses.

    Project features
    Exercise Database

    The built-in exercise library offers a wide range of expert-designed options, including: 
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    • Exercises classified by training type (warm-up, tactical), difficulty level, and task objectives.
    • Automatic exercise suggestions based on training goals, simplifying selection. This automatic selection system relies on expert analyst recommendations.
    • Recommendation functionality helps coaches focus on the most effective exercises for solving specific problems.
    • Coaches can add their own unique workouts to the database.
    • Training plans can be personalized based on coach preferences and experience.

    Analytics & Reporting

    After each session, coaches can generate detailed reports to evaluate effectiveness. These can be supplemented with analyst feedback for a holistic review. Future updates will integrate reports from players and the league's top management, allowing a complete assessment of the team's preparation process.
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    Key Features:
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    • Reports track achievements, challenges, and overall training efficacy.
    • Analysts provide evaluations to help coaches refine their methods.
    • Attendance, participation, and performance metrics help coaches adjust future plans.

      Project features
      Process Automation

      The service offers time-saving features:
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      • The system has an integrated processor that quickly converts information from the interface into visually consistent PDF training sheets.
      • Training sheets include all the necessary information: exercise order, timing, and required equipment.
      • Trainers can print plans and use them as paper journals.

      Google Calendar Integration: Intuitive Training Scheduling

      A unique tool allows coaches to create and manage microcycle-based training schedules.
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      Microcycles – a week-long preparation cycle (typically for an upcoming match) covering tactics, technique, and fitness.

      Key Benefits:
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      • Adaptability to team/player-specific goals.
      • Dynamic adjustments based on player form and condition.

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